On the occasion of Akshaya Tritiya, a collection of platinum jewellery has been launched. The festival, also known as Akha Teej, is one of the most auspicious days of the Vedic calendar. Akshaya means "Eternal" or which never diminishes hence buying or giving gifts on this day is considered inexhaustible. Also, The color white is considered significant on the day of Akshaya Tritiya as it symbolizes purity, and the color is part of the day’s every celebration. Platinum is considered auspicious and befitting for the spirit of this festival for the many beliefs it holds.

Platinum jewellery range for this festive season includes chain and pendants for everyday wear and special occasions. A range of sophisticated bracelets and striking chains for men also form part of the collection. The jewellery in this range is being retailed from Rs.10000 - 12000 onwards, across leading retailers who have a platinum counter at their stores.