In a significant move, Pandora has entered into an agreement with Jared, expanding its footprint in Jared stores to 150 square feet and means the superstore will carry more of the company’s jewellery, including earrings and rings. 

Presently, Jared sells Pandora products in 239 of its stores, out of a total 268. Jared also has shop-in-shops for LeVian and TAG Heuer watches, as well as for proprietary brands Neil Lane and Tolkowsky. 

It may be recalled that Pandora has been pressuring independent retailers to upgrade to shop-in-shops. As Signet CEO Mark Light told JCK Online, “The Pandora brand has been attracting an incremental customer base to Jared for years, and we’re confident that the more branded presence of a shop-in-shop…will serve an even greater number of Pandora collectors, especially with the planned assortment expansion.”