A singer by passion and profession, an ardent animal-lover and a self-confessed fashionista, treasures her Anmol wedding set — with Anusha Mani…the words describe Anmol Jewellers’ latest advertisement campaign - ‘Real Women Love Anmol’.

The ad campaign focuses on women from various walks of life, with different interests in life, and how their persona syncs into the designs and offerings at Anmol Jewellers.

Through this campaign, the jewellery brand is creating a relationship between itself and the reality that women live by through the choices they make and how they compliment their choice with Anmol’s designs. It is a narrative of one’s personality, expressed through the jewellery and choices in life by the women portrayed in the campaign.

The campaign features women including playback singer Anusha Mani, former actress Neelam Bose Roy, make-Up designer Pakkhi Pahuja, Streax Hair Color’s founder’s wife Trisha Chhabra, and more.