In a sort of booster for diamond industry, Sourav Ganguly, who is a big sport icon in the country, has been signed by renowned jewellery brand, Senco Gold & Diamonds, as its new Brand Ambassador. The jewellery brand plans a big promotional campaign with Sourav Ganguly, who is liked by one and all in the country as well as abroad. As, Mr. Suvankar  Sen, Executive Director  of Senco Gold & Diamonds, elaborates, ‘With a global icon like Sourav Ganguly on board, we would embark on a massive expansion drive. We would be investing over Rs350 crore within 2017-18 to meet our requirements. By the end of 2016 would be having 100 stores across the country. We intend to double our turnover from domestic retail operations to Rs2000 crore from the existing Rs 1000 crore by 2017-18. Plans are afoot to go for an IPO in two years time.’