Leading jewellery company PC Jeweller will be re-launching its jewellery purchase scheme on August 15th, India’s Independence Day, reports say. The scheme is named as 'Jewels For Less'.

Organised jewelers had withdrawn their jewellery purchase scheme under regulations. But PC Jeweller is now ready to re-launch it. The company views the organized jewellery retail section of the Indian market to be dominated by small jewellery, but with a large untapped potential. It intends to address this potential, increase consumer connect and excite visits to the store, reports add.

Under ‘Jewels For Less’, there are installment payments plans of 14 months and 20 months and a minimum deposit amount of Rs 2,000 and a maximum Rs 6,000, reports say. A consumer, after depositing the installments, can purchase jewellery and gain a discount equivalent of up to two months installments, reports add.