Senco Gold & Diamonds has launched an exclusive gold jewellery range christened the ‘Piku Collection from Senco Gold & Diamonds’, says a report.

The latest range is specially designed for modern women and is chic, classy with a touch of classic ethnicity. Senco Gold & Diamonds is the jewellery partner of the Bollywood film ‘Piku’. The Piku range boasts 10 to 12 new designs of gold jewellery with and without kundan. Priced between Rs. 50,000 and Rs. 2,00,000, the collection will be made available across all Senco Gold & Diamond outlets in different cities of India, adds a report.

Meanwhile, the company is planning to set up 100 outlets across the country by 2018. The company has chalked out plans to invest Rs 350 crore over the next three years to emerge as one of the top three jewellery retailers in the country in terms of footprint. The company has already raised Rs. 80 crore from SAIF Partners through an equity dilution of 20 per cent. It will raise the remaining funds through debt and internal accruals.