Leading jewellery retail house the Popley Group, has launched a gold centric jewellery collection, dedicated to the spirit of Akshaya Tritiya.

Akshaya Tritiya is a traditional Hindu festival. Popley is welcoming the spirit of buying jewellery as a ‘symbol of auspiciousness’ on this occasion with this line of traditional gold jewellery crafted in hallmarked gold. Mr. Rajiv Popley, Director, Popley Group says, “Akshaya Tritiya is one of the day that is considered to be highly auspicious and many people buy jewellery on this day as it is a symbol of wealth and prosperity. People prefer buying jewellery out of the emotional connect of the festival, more than it being a long term investment. At Popley, we understand and respect our customer’s beliefs and values and accordingly customize our products and offers to provide a range of well-designed yet affordable jewellery.”

The special Akshaya Tritiya designs are meant for the Indian woman who knows how to blend into these traditions. This line of jewellery includes bangles, bracelets, kadas, earrings, and necklaces all made from gold. The new collection bridges traditional style and modern finesse with intricate carvings that reflect the traditional roots.The collection is being retailed across Popley outlets in Mumbai.