Chow Tai Fook Jewellery Group Limited was honoured for the second time, with the BrandLaureate Signature Award in Retail Jewellery at the 2015 BrandLaureate BestBrands Award 2014-2015, reports say.

The theme for this year’s award was "Brand Driven & Driven by Brand". BrandLaureate BestBrands Award, is a platform which appreciates brands that imbibe strong branding and culture and achieved success, reports say.

The retail entity appreciated this honor and noted it was a significant achievement as it was the second time it won the award for its branding efforts. The company was recognised this year for its performance as a branding leader and one which gained from its branding and approach that appealed to consumers as such promoting their growth, reports say.