The nearing festive season of Dhanteras and Diwali is expected to churn a 30-35 percent increase in jewellery sales, as per the positive sentiments expressed by Indian jewelers, reports say. Jewellers note that demand which has remained curtailed, is now showing some signs to open up, following the optimistic outlook at the new Modi government and low gold prices, reports add.

Gold prices are at about Rs.27,200 per 10 grams, while last year they stood at around Rs.29,000 per 10 grams, reports say. Gold gained Rs 70 to hit the Rs 27,650 per 10 grams mark in New Delhi on October 15, 2014, reports say.

Jewellers are already noting a rise in buying for jewellery, for the festive occasions as well as the following wedding season.

Gold, which is usually indulged into during Diwali and Dhanteras as a symbol of auspiciousness, has seen some movement in September, with almost a five fold increase in its imports, to $3.75 billion from $682.5 million in September 2013. The increased supplies are adding to the positive industry sentiment.

Also, jewellery is expected to see higher sales as compared to gold coins and bars, as consumers are opting for stock options, reports add. Jewellers hope to capture maximum of the consumer sentiments, with discounts and promotions, offering free gold and silver coins, exotic holidays and discounts on making charges.