Lili Diamonds has been ranked among the World’s Top 10 diamond brands in a compilation released by United Brands based on inputs from its executives, consultants and affiliates. The rankings are based on various parameters, such as product quality, design, performance, value, consumer recognition, brand differentiation and marketing effectiveness.

Additionally, the Crisscut®, a partnership that included Lili Diamonds also figured in the list. “This honour is probably a result of Lili’s recently launched new branding, accompanied by a massive online publicity campaign and a new state-ofthe- art website -- all inspired by space,” said Nadav Attar, marketing manager at Lili Diamonds.