The portal has been designed on the state-of-the-art technology available today, facilitating ease of use and easy browsing. The design incorporates strict security measures to ensure that during dealings, information of the dealer and the customer are kept confidential. The CEO, Mr. Piyush Patel quotes, "We always wanted a way wherein the purchase and selection of diamonds would become easy, quick and free of all procedures. We will scale new standards in online diamond purchase with same consistency and get rewarded every time when customers rely on us”. The portal delivers the desired or customised diamonds directly from the factory. It also provides a view of the company portfolio of diamonds, with a huge collection of certified diamonds, faster selection and simplified search for shortened buying time.
The company will launch its portal at the opening of the Hong Kong International Jewellery Show September 2008.