Everlite, the lightweight jewellery brand from Senco Gold & Diamonds, has appointed actor Wamiqa Gabbi as its first national brand ambassador. The appointment comes as the brand enters its next phase of expansion, with plans to strengthen its retail presence and build its connect with younger consumers.

Everlite currently has 17 stores across six states and eight cities in India. The brand said the association with Gabbi forms part of its broader strategy to strengthen its identity and increase awareness of lightweight jewellery for everyday wear.

Gabbi said she was drawn to jewellery that could be worn comfortably through the day while retaining the detailing of fine jewellery. She added that Everlite’s designs offered versatility for both everyday and occasion dressing.

Joita Sen, Whole-Time Director and Head of Marketing and Design, Senco Gold & Diamonds, said Gabbi represented the changing way consumers approach jewellery, with greater emphasis on personal style, versatility and ease.

“Wamiqa represents the way jewellery is evolving today, more personal, more versatile and more effortless,” Sen said, adding that Gabbi reflected the brand’s focus on making jewellery part of everyday wardrobes.

Everlite offers contemporary jewellery in 9K, 14K and 18K gold, along with diamond jewellery. Its portfolio includes earrings, rings, pendants, bracelets and bangles. The brand also has its Cloud9 range featuring 9K gold and diamond jewellery.

The appointment marks the next stage of Everlite’s expansion strategy as it seeks to establish lightweight jewellery as an everyday fine-jewellery category.