Forevermark, the diamond jewellery brand owned by De Beers, is planning a significant expansion of its India retail network, targeting 100 stores by 2030 and annual revenue of ₹1,000 crore.

The brand currently operates around 10 stores in India and plans to double this network to 20 outlets by December 2026. The company had earlier announced plans to establish 25 stores in India by the end of 2026 and reach 100 stores by 2030.

Mallikarjuna Reddy Yarabolu, managing director, Forevermark, De Beers India, said India is a key market for the brand and that the company has committed investments towards building its retail business.

Forevermark currently reaches consumers through approximately 4,200 retail outlets globally. In India, however, the company is developing a standalone, company-led store format rather than relying solely on shop-in-shop operations.

The brand’s India supply chain includes design development in Milan, sourcing of diamonds from De Beers mines, cutting and polishing in Surat, and jewellery manufacturing through around eight Indian manufacturers.

Forevermark is also combining its physical stores with an online platform. Reddy said consumers can research and explore products online before visiting a store to view and purchase jewellery.

The company operates different store formats. Its South Extension outlet in Delhi covers 3,000 sq ft, while its Mumbai flagship spans 5,000 sq ft and is currently its largest store globally. Standard outlets are planned at approximately 1,000–1,200 sq ft.

Forevermark currently offers 16 collections in India across white, yellow and rose gold, with prices starting at around $400 and extending beyond $40,000.

The company expects its current India business to generate approximately ₹100 crore in its first year, with the longer-term objective of reaching ₹1,000 crore in annual turnover over the next four years.