Natural diamond jewellery brand ZOORI has opened its first retail outlet on Raj Bhavan Road in Somajiguda, Hyderabad, marking its entry into organised retail. Backed by more than two decades of jewellery manufacturing experience, the brand plans to establish 25 stores across India within the next year.

Founded by Sai Vineeth, Mahesh Choudhary and Ankush Surana, ZOORI will initially focus on Hyderabad, where it plans to open three additional outlets over the next three months before expanding into other major markets. The company is also planning an online platform to complement its physical retail network.

The brand's product range includes natural diamond jewellery, genuine gemstones and BIS-hallmarked gold jewellery. Its diamond collections feature IGI-certified pieces in 18KT, 14KT and 9KT, with designs focused on lightweight, contemporary styles suited to everyday wear and special occasions.

ZOORI has introduced a customer-care programme that includes free lifetime maintenance, a 20-day return policy, lifetime diamond exchange, loyalty benefits and insurance options. The initiatives are intended to support customer retention and build confidence in jewellery purchases.

The showroom includes a dedicated VIP lounge, with the brand planning to replicate its retail design approach across upcoming outlets.

The expansion comes as ZOORI seeks to build a national retail presence by combining its manufacturing background with direct customer engagement. Its proposed store network and online platform will form the two main channels of its expansion strategy.