Known for its unparalleled expertise in gemstones and luxury design, Tiffany continues to set the standard in the world of prestige jewellery.

The campaign showcases an extraordinary selection of pieces, including the renowned Bird on a Rock brooch and breathtaking designs from the Blue Book 2024: Tiffany Céleste collection. These creations embody a refined elegance, each one a testament to Tiffany’s unwavering commitment to artistry and excellence.

Captured through the lens of acclaimed photographer Carlijn Jacobs, the campaign presents Tiffany’s iconic designs with a contemporary perspective. Striking close-ups of the House’s masterpieces highlight the meticulous craftsmanship and attention to detail that define the brand’s aesthetic.

Jacobs drew inspiration from Tiffany’s design director emeritus John Loring’s renowned Tiffany Stylebook, which chronicled the brand’s high jewelry from the 1950s and ’60s. The campaign also pays homage to the visionary work of Japanese-American photographer Hiro, whose imagery captured some of Tiffany’s most exquisite creations.

A centrepiece of the campaign, the legendary Bird on a Rock brooch, is more than a symbol of Tiffany’s storied history—it represents optimism and opportunity. Featuring an intricate diamond bird motif composed of pear-shaped, round, and custom-cut baguette diamonds, the brooch sits atop a cushion-cut, D-color diamond of over 25 carats, a dazzling testament to the House’s mastery.

Another standout from the Blue Book 2024 collection is the Shooting Star necklace, a breathtakingly modern interpretation of Tiffany’s design heritage. At its heart lies an emerald-cut, D-color diamond exceeding 18 carats, exuding celestial brilliance. The necklace is adorned with 857 round brilliant diamonds totaling over 60 carats and 140 baguette diamonds weighing nine carats, evoking the shimmering trail of a shooting star. Ingeniously designed, the piece can also be transformed into a ring, underscoring Tiffany’s legacy of versatility and innovation.

The campaign also features other exceptional Tiffany designs, including high jewelry D-color diamond earrings and the Bird on a Rock watch, each an embodiment of meticulous craftsmanship and timeless sophistication.

With an illustrious history of pushing the boundaries of jewellery artistry, Tiffany & Co. continues to honor its past while reimagining the future. This latest campaign not only reinforces its iconic status but also redefines luxury with a modern, breathtaking vision of elegance and innovation.