Luxury jewellery house Jacob & Co. has unveiled an exclusive high jewellery creation titled Bandana Royale, designed in collaboration with South Korean artist and fashion icon G-Dragon. The piece reflects a growing trend of ultra-personalised, celebrity-led jewellery collaborations that blend cultural symbolism with high craftsmanship.
The Bandana Royale is a collar-style neckpiece inspired by G-Dragon’s signature bandana aesthetic, reimagined through an opulent high jewellery lens. Crafted in 18K yellow gold, the bespoke creation features over 200 carats of diamonds and coloured gemstones, including rubies, emeralds and sapphires, arranged in an intricate pavé composition.
At the centre of the neckpiece is a floral motif highlighted by a fancy yellow diamond, referencing G-Dragon’s recurring daisy emblem and reinforcing the narrative-led approach behind the design. The scale, weight and complexity of the piece underline Jacob & Co.’s technical capabilities in statement jewellery construction and gemstone setting.
The neckpiece made its public debut during G-Dragon’s recent stage appearances, reinforcing jewellery’s growing role as a performance and identity-driven accessory rather than a purely ornamental product.
For the trade, Bandana Royale reflects key industry shifts, the increasing influence of pop culture on high jewellery design, rising demand for bespoke statement pieces, and the use of jewellery as a storytelling medium that connects craftsmanship with personal branding. While created as a one-off, the collaboration signals broader opportunities for jewellers to explore narrative-driven, limited-edition concepts tailored to discerning, image-conscious consumers.
