News

'Smiling Rocks' Dream Necklace Fetches $122,000 at London Charity Gala

Smiling Rocks made waves at the prestigious Ormeley Dinner 2024 in London as their haute couture Dream Necklace stole the show, fetching an impressive US$122,000 (£95,000) at auction

diamond world news service

The gala, held at Lindley Hall, The Royal Horticultural Halls, was organized in aid of conservation giants Space for Giants and The Aspinall Foundation, raising a total of £1.6 million to protect African habitats and wildlife.

The exquisite Dream Necklace, adorned with 54 lab-grown diamonds totaling 74.65 carats set in 18K white gold, captivated attendees, including renowned musicians, royalty, and influential figures from entertainment, fashion, politics, and media. This marks a significant milestone as the necklace, synonymous with luxury and sustainability, became the highest bidding item of the evening.

"We are thrilled to witness the first auction of a lab-grown diamond necklace with such elegance and purpose," said Zulu Ghevriya, Co-founder and CEO of Smiling Rocks. "It signifies a shift towards a conscious and greener future, where designs and causes align seamlessly."

Smiling Rocks' commitment to sustainability and conservation is longstanding, having supported Space for Giants since 2020. Their initiatives include funding wildlife protection projects and promoting environmental awareness, reinforcing their dedication to preserving our planet's natural heritage.

The auction of the Dream Necklace not only highlighted the brand's craftsmanship and philanthropic ethos but also underscored growing acceptance and appreciation for sustainable luxury in the global community.

52nd IGJA Recognizes Leading Performers Across India’s Gems and Jewellery Sector

52nd India Gems & Jewellery Awards: Govt Backs Navi Mumbai Jewellery Park, Lab-Grown Diamond Push

Vicenzaoro’s New Growth Equation: A More Connected Show, A More Global Jewellery Market

FTAs Are Opening a New Chapter for India’s Jewellery Exports

Roberto Coin: Diamond Industry Must Sell Value, Not Just Carat Price