With the opening of Hall 2, the integration of T.Gold and a sharply expanded international buyer strategy, Vicenzaoro September 2026 positioned itself as more than a trade fair—it is evolving into a connected business platform for the global jewellery supply chain. Exclusive insights from IEG’s Matteo Farsura reveal how the show is using infrastructure, technology and internationalisation to reshape the way the industry does business.
Vicenzaoro’s September 2026 edition closed with a stronger international footprint and a significant structural shift at its core. The five-day show recorded a 4% increase in total attendance, while international attendance rose 9% year on year, with visitors arriving from 136 countries. India featured among the top five international visitor markets alongside the UK, Germany, China and Romania.
But the headline numbers only tell part of the story.
The more consequential development was the launch of the new 23,000-square-metre Hall 2, which has physically reconfigured the Vicenza Expo Centre and brought jewellery manufacturing, packaging and related communities into a more integrated exhibition environment. At the same time, T.Gold moved inside the main exhibition complex for the first time, connecting technology and machinery more directly with the jewellery businesses that use them.
For IEG, this is not simply a change in floorplan. It represents a different way of thinking about the jewellery trade.
“The most significant change is that buyers can now experience Vicenzaoro as one interconnected ecosystem rather than as a sequence of separate product areas,” Matteo Farsura, IEG’s Jewellery & Fashion division head, told Diamond World in an exclusive response.
According to Farsura, Hall 2 has become the physical heart of the show, improving connections between manufacturing, finished jewellery, gemstones, packaging and technology.
“This makes navigation more intuitive, but more importantly it encourages buyers to move across different segments of the value chain,” he said.
That integration is significant at a time when the jewellery industry itself is becoming increasingly interconnected. Manufacturing decisions are being influenced by technology, technology is influencing productivity and quality, while sustainability and design are increasingly dependent on the capabilities available further up the supply chain.
The integration of T.Gold reflects this shift.
“The integration of T.Gold into Hall 4 is particularly strategic,” Farsura said. “Technology is no longer perceived as a separate world; it becomes part of the same journey that takes the buyer from manufacturing and components to design and finished jewellery.”
The move is more than logistical.
Farsura sees technology becoming a competitive factor across the entire jewellery value chain—from productivity and precious-metal recovery to quality control, sustainability and ultimately design.
That positioning is particularly relevant as jewellery manufacturing faces pressure to improve efficiency while simultaneously responding to increasingly sophisticated consumer and brand requirements.
T.Gold’s integration therefore gives buyers the opportunity to encounter machinery and technology within the broader context of the products and businesses they serve. The September edition brought the entire supply chain under one roof, with 1,300 exhibiting brands from 40 countries, while 45% of exhibitors were from outside Italy.
The other major pillar of Vicenzaoro’s strategy is internationalisation—but IEG is resisting the temptation to define its future around a single growth market.
“For us, the next phase of international growth is not about identifying one single market,” Farsura said. “It is about building a more diversified and interconnected global jewellery community around Vicenzaoro.”
The September edition offered evidence of that strategy. International attendance increased by 9%, with visitors from 136 countries, including 91 non-European markets. Growth was balanced between European and non-European markets, while particularly strong increases were recorded from South Korea, Singapore, Kuwait, South Africa, Indonesia and Saudi Arabia.
The hosted buyer programme also reached a new level, bringing 910 hosted buyers from 73 countries, a 33% increase over September 2025. The programme comprised 700 international buyers and 210 Italian buyers.
For Indian jewellery businesses, the most significant takeaway is IEG’s explicit focus on India as part of its next phase of international development.
“Asia and the Middle East are clearly strategic areas for further development,” Farsura said. “India has a particularly important role because it combines scale, manufacturing expertise, a sophisticated domestic jewellery culture and an increasingly international outlook.”
That assessment reflects India's growing importance not only as a consumer market but also as a manufacturing and export powerhouse.
Farsura also identified opportunities across Southeast Asia, South Korea and the Gulf markets, indicating that Vicenzaoro's international strategy is increasingly designed around multiple interconnected centres of jewellery business, rather than dependence on traditional European markets.
IEG’s strategy also extends beyond the exhibition calendar.
Through its international network and other jewellery platforms—including Singapore Jewellery & Watch Fair and JGTD Dubai—the group is seeking to maintain relationships with buyers and companies throughout the year.
“These platforms are not separate from Vicenzaoro,” Farsura said. “They allow us to develop relationships throughout the year and create a virtuous circle of companies, buyers and knowledge between different markets.”
This is an important distinction. The strategy is no longer simply about bringing international buyers to Vicenza twice a year. It is about creating an ecosystem in which buyers, exhibitors and markets remain connected between editions.
The strategy comes against a complicated geopolitical and economic backdrop, making diversification more than a growth ambition—it is increasingly a business necessity.
“In today’s geopolitical environment, diversification is also becoming a competitive necessity for jewellery companies,” Farsura said.
“For us, the role is therefore not simply to increase attendance, but to connect the right markets, the right buyers and the right companies.”
That statement perhaps best captures the evolution of Vicenzaoro.
The objective is no longer simply to make the show bigger. It is to make it more relevant, more connected and more commercially precise.
The September edition suggests that Vicenzaoro is moving decisively in that direction. Its international visitor base is expanding, its exhibitor community is increasingly global, technology is being integrated into the core jewellery ecosystem and India's importance is explicitly recognised within its growth strategy.
Farsura sees the end goal as an increasingly global platform while retaining its Italian identity.
“This is how we see Vicenzaoro’s future: an increasingly global platform, with strong Italian roots, connecting the world’s key jewellery manufacturing and distribution ecosystems.”
For the jewellery trade, that may be the more important story emerging from Vicenza this September.
Vicenzaoro is no longer positioning itself simply as a place where the industry meets. It is positioning itself as the infrastructure through which different parts of the industry connect.
Strapline:
New Hall 2, the integration of T.Gold and a more diversified international buyer strategy are transforming Vicenzaoro into a connected global platform for jewellery manufacturing, technology and distribution.
Keywords: Vicenzaoro September 2026, Matteo Farsura, Italian Exhibition Group, IEG, Hall 2, T.Gold, jewellery technology, jewellery manufacturing, India jewellery market, international buyers, jewellery trade, Vicenza, global jewellery industry, Diamond World
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Vicenzaoro Rewires the Jewellery Trade
New Hall 2, an integrated T.Gold and a broader international strategy signal a shift from trade-fair traffic to a connected global jewellery ecosystem, says IEG’s Matteo Farsura.
Vicenzaoro September 2026 delivered more than attendance growth. With a new Hall 2, T.Gold integrated into the main exhibition environment and international attendance up 9%, the show is making a strategic shift: from a collection of specialist halls to a connected business ecosystem.
The edition drew visitors from 136 countries, with overall attendance up 4% and international attendance rising 9% over September 2025. India was among the strongest international markets, alongside the UK, Germany, China and Romania.
For Matteo Farsura, head of IEG’s Jewellery & Fashion division, however, the more important story lies beneath the numbers.
“The most significant change is that buyers can now experience Vicenzaoro as one interconnected ecosystem rather than as a sequence of separate product areas,” Farsura told Diamond World.
The opening of Hall 2 has brought greater proximity between manufacturing, finished jewellery, gemstones, packaging and technology. The objective is not simply easier navigation, but more cross-category business.
The integration of T.Gold is central to that strategy.
“Technology is no longer perceived as a separate world,” Farsura said. “It becomes part of the same journey that takes the buyer from manufacturing and components to design and finished jewellery.”
That integration reflects a wider change in the jewellery supply chain. Technology is increasingly influencing productivity, precious-metal recovery, quality control, sustainability and design.
By bringing these capabilities closer to the jewellery-making ecosystem, Vicenzaoro is positioning technology not as a back-end manufacturing function but as a strategic business driver.
The September edition brought 1,300 exhibiting brands from 40 countries together, reinforcing the show's ambition to represent the supply chain under one roof.
Internationalisation remains the second major pillar of IEG’s strategy—but Farsura says the next phase will not be built around one market.
“For us, the next phase of international growth is not about identifying one single market. It is about building a more diversified and interconnected global jewellery community around Vicenzaoro.”
Asia and the Middle East are central to that ambition. India, in particular, has emerged as a strategic market because of its combination of scale, manufacturing expertise, domestic jewellery culture and growing international outlook.
South Korea, Singapore and the Gulf markets are also identified as important areas for development.
The show's international buyer strategy is becoming more targeted. The hosted buyer programme brought 910 buyers from 73 countries, including 700 international and 210 Italian buyers.
For IEG, the objective is increasingly about quality and connectivity rather than simply volume.
“In today’s geopolitical environment, diversification is also becoming a competitive necessity for jewellery companies,” Farsura said. “Our role is therefore not simply to increase attendance, but to connect the right markets, the right buyers and the right companies.”
That marks a subtle but significant change in the role of a trade show: from a marketplace that brings the industry together to an ecosystem designed to keep it connected.
IEG’s international platforms in Singapore and Dubai are part of the same strategy, allowing the group to maintain relationships between Vicenzaoro editions and connect companies, buyers and knowledge across markets.
The ambition is ultimately global, but the foundation remains Italian.
“This is how we see Vicenzaoro’s future: an increasingly global platform, with strong Italian roots, connecting the world’s key jewellery manufacturing and distribution ecosystems,” Farsura said.
With its new infrastructure and increasingly diversified international strategy, Vicenzaoro is betting that the future of trade shows lies not in being bigger, but in being better connected.
