Prismara by KGK Group has launched its first physical retail store in New Delhi, marking the brand’s entry into offline retail. The outlet is located at Ground Floor, Right Side Portion, A-89, Central Market, Lajpat Nagar, New Delhi.

The launch represents Prismara’s first in-person retail format in India’s jewellery market. The brand is backed by the 120-year-old KGK Group and focuses on jewellery combining lab-grown diamonds with natural coloured gemstones, including rubies, sapphires and emeralds.

According to the company, the gemstones are sourced through KGK Group’s mining and supply network spanning Myanmar, Zambia, Tanzania and Colombia. The group operates across more than 20 countries through a vertically integrated model covering mining, manufacturing and retail.

The store houses collections across rings, earrings, pendants, bracelets and charms. Products are crafted in 14k and 18k gold and available in rose, white and yellow gold finishes. The company stated that all pieces are BIS hallmarked and certified.

The collections include Ombre, featuring gradient-inspired designs; Kaleido, focused on multi-stone jewellery; Flora & Fauna, based on nature-inspired motifs; Forever Love; and Timeless Classic.

Saransh Kothari of Prismara said, “Natural gemstones carry the story of the earth. Lab-grown diamonds carry the story of what we can build. Prismara brings them together — not as a compromise, but as a statement.”

He added, “Delhi is where we bring that statement to life for the first time — where people can walk in, feel the pieces, and decide what they mean to them.”

The company also announced a launch offer of 0% making charges for the first 100 customers at the Lajpat Nagar store. Following the Delhi launch, Prismara plans expansion into Gurugram and Jaipur.