Running from 25 April to 31 May 2025, this year’s campaign spans over 1,800 stores across more than 360 cities, covering metro as well as tier 1, 2, and 3 markets.

An integral part of PGI India’s annual marketing strategy, the initiative is designed to fuel consumer demand and strengthen retail partnerships. The campaign will spotlight PGI’s three signature collections — Platinum Love Bands, Men of Platinum, and Platinum Evara — each crafted in 95% pure platinum to reflect today’s values of meaning, rarity, and self-expression.

Building on the momentum of previous years, the 2025 edition follows a strong performance in 2024, which saw 1,650 participating stores. Retailers nationwide are gearing up to capitalise on PGI’s marketing efforts, especially in the lead-up to the festive and wedding seasons.

Vaishali Banerjee, Managing Director, PGI India, commented, “The return of Platinum Season of Love reaffirms our commitment to placing consumers at the heart of our initiatives while bolstering retail partnerships. This campaign is a clear example of how strategic collaboration can drive awareness and foster sustained growth for the platinum category.”