Despite a drop in profit from recurring operations by 13% to €762 million, the group remained committed to investing in retail transformation and brand-building.
Tiffany & Co. led the performance within the division, expanding its iconic collections and accelerating its immersive retail strategy globally. Inspired by its flagship store, The Landmark in New York, Tiffany's experiential retail model aims to deepen customer engagement and reinforce the maison’s position in luxury jewellery.
Bvlgari, another powerhouse in the LVMH portfolio, embraced storytelling through art and heritage. Celebrating its iconic Serpenti collection, the brand held major exhibitions in Shanghai and Seoul, tying into the Year of the Snake. Meanwhile, its newest high jewellery line, Polychroma, launched in Taormina, showcased Bvlgari’s mastery of colour and design innovation.
Chaumet, with its nature-inspired aesthetic, continued to refine its high jewellery presence through the Bee de Chaumet line, a collection that highlights the maison’s historic ties to botanical motifs and Parisian craftsmanship.
While global economic uncertainty and geopolitical tensions continue to affect consumer spending, LVMH's focus on retail experience, creative innovation, and cultural resonance allowed its jewellery maisons to retain momentum and appeal.
