The Natural Diamond Council (NDC) launched the first edition of World Diamond Day on April 8, 2026, as part of its strategy to reinforce the global narrative around natural diamonds through consumer-led storytelling and industry participation.

The initiative focused on encouraging stakeholders across the value chain — including manufacturers, retailers, artisans and consumers — to share personal stories associated with natural diamonds. The campaign was primarily executed through digital platforms, with participants using #WorldDiamondDay and #NaturalDiamonds to contribute to a unified global narrative.

In India, the initiative saw participation from key industry bodies including the Gem and Jewellery Export Promotion Council (GJEPC), Gemological Institute of America (GIA), All India Gem and Jewellery Domestic Council (GJC), and the Bharat Diamond Bourse. The programme was also supported by manufacturers and companies such as Venus Jewel, SRK Exports, HK Exports, KP Sanghvi, Dharmanandan Diamonds, Finestar Jewellery and Diamonds, Shivam Jewels and A.S. Motiwala.

Industry professionals including Richa Goyal Sikri, Archana Thani, Nitya Arora and Arundhati De Sheth contributed to the campaign by sharing personal perspectives and narratives linked to natural diamonds.

Richa Singh, Managing Director, NDC, said, “World Diamond Day is a platform for people to share what their diamonds truly mean to them. At a time when consumers, especially younger audiences, are looking for more meaningful ways to celebrate, this initiative offers a reason to pause and honour those moments. Natural diamonds are the perfect custodians of our memories. This day is also a reminder of why we do what we do, to bring joy, emotion, and meaning into people’s lives.”

As part of the initiative, NDC has also released a participation toolkit with digital assets and communication guidelines for stakeholders to enable continued engagement.

World Diamond Day is positioned as an annual industry platform aimed at strengthening consumer connection and supporting the long-term positioning of natural diamonds across global markets.