Heer by GIVA, GIVA’s gold and lab-grown diamond jewellery brand, launched its Diwali 2026 campaign, ‘Heer Se Shuru Diwali’, encouraging women to include themselves in their festive gifting plans. The campaign, built around the message ‘Sabke Liye, Aur Thoda Apne Liye’, focuses on self-gifting and personal choice.

The campaign uses a family setting to communicate its message, positioning jewellery purchases as a way for women to celebrate their own milestones and preferences alongside gifting for family and friends.

The launch aligns with the brand’s focus on 9KT gold, lab-grown diamonds and made-to-order (MTO) jewellery. Heer by GIVA aims to expand its product portfolio with contemporary designs and options that cater to evolving consumer preferences.

Commenting on the campaign, Resha Jain, Chief Brand Officer at GIVA, said, “At Heer by GIVA, we want to be part of a woman’s journey, not just her milestone moments. Today’s woman is redefining how she wears jewellery, choosing pieces that reflect her individuality, aspirations and everyday life. With collections like Timeless Polki and Vivid Gemstone, alongside our focus on 9KT gold and lab-grown diamonds, we are expanding the choices available to her. Our Diwali campaign, ‘Heer Se Shuru Diwali’, carries this philosophy forward by reminding women that while they celebrate everyone they love, they deserve to celebrate themselves too. We see a strong opportunity in self-gifting and made-to-order jewellery to build deeper consumer connections and make jewellery more personal, relevant and accessible.”

As part of its festive offering, the brand introduced two collections: Timeless Polki, featuring Polki jewellery crafted in 14KT gold, and Vivid Gemstone, which includes gemstone designs in 9KT and 14KT gold. The collections expand the brand’s range across traditional-inspired and contemporary jewellery designs.