News

De Beers India Launches Natural Diamond Intention Pendants for 2026

De Beers India rolled out a new Intention Pendant collection for 2026, introducing four natural diamond designs across multiple gold options, positioned for year-end demand and consumer symbolism.

diamond world news service

De Beers India has launched a new collection of natural diamond Intention Pendants for the 2026 season, adding to its portfolio of symbolic diamond jewellery offerings. The collection features four designs structured around themes of intention-setting and personal expression, each built around a central natural diamond.

The four designs include Inner Radiance, Journey to Self, Light Catcher and Compass of Light. All variants incorporate natural diamonds in round- and baguette-cut formats, arranged in distinct structural motifs. Journey to Self and Light Catcher are offered in yellow, rose and white gold, expanding metal options for retailers. Compass of Light is presented in rose gold, while Inner Radiance retains a circular arrangement around its centre stone.

The brand stated that the collection is designed for consumers entering the New Year period, where symbolic and gifting-led diamond purchases typically see seasonal traction. By positioning the pendants as intention-focused pieces, De Beers India aims to participate in end-of-year buying behaviour and broaden natural diamond usage across everyday and personal-wear categories.

Retailers can guide customers to the brand’s natural diamond retailer locator for availability across authorized outlets. The launch adds another product line to De Beers India’s ongoing efforts to promote natural diamonds in the domestic market.

Crafting India’s Jewellery Narrative Through Cultural Authorship

Global Natural & Cultured Pearls Market Poised for Strong Growth Through 2032, Driven by Luxury Demand and Key Players Like Mikimoto and Paspaley

Madagascar Discovers 300kg Emerald Rock Hidden in Presidential Palace, Plans State Auction

Van Cleef & Arpels Elevates Alhambra Collection with Transformable Designs and High-Jewellery Craftsmanship

Birdhichand Ghanshyamdas Debuts Flagship Showcase in Doha with Al Darwish Jewellery