The Grammy-winning singer, songwriter, and actress has been chosen by Swarovski for her powerful influence on inclusivity and empowerment.

Swarovski, which reported a significant sales increase of $1.99 billion in 2023, hailed Grande as a "true style icon" and emphasized her ability to represent their values of creativity and unapologetic self-expression.

“I am thrilled to be Swarovski’s Brand Ambassador,” said Grande in a statement. “It’s an honour to represent a house that shares my passion for creativity, pushes the boundaries beyond the world of jewellery, and promotes values of unapologetic self-expression. I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle.”

The collaboration will commence with a holiday campaign later this year. Swarovski's global creative director, Giovanna Engelbert, expressed enthusiasm about the partnership, stating: “Ariana’s charisma and positive energy resonate with Swarovski’s essence of bringing joy to the world and I am thrilled that she is joining us as Brand Ambassador.”

Grande's appointment signifies Swarovski's commitment to blending celebrity influence with their brand values, aiming to captivate a global audience with their upcoming campaigns under Grande's ambassadorship.