Celine Dion, the celebrated pop music diva and Chinese journalist Yang Lan, have joined together under a coporate banner HV Love, to create a jewellery line f3or the female customers in China.

Diamond engagement rings, personal jewellery and women�s accessories are part of the collection�s deliverables. Dion mentioned on this jewellery endeavour that is was �the most wonderful human emotion of all � love�.Our goal is to create a collection of diamond and other fine jewellery and accessories that place elegance of design agreed of price. HV Love has unique advantages to achieve that goal in China.�

The collection will be marketed through online and offline channels, and the corporate has is already available on the HV Love on its e-commerce site. Aslo, around 200 retail outlets are being planned to be opened in China by 2010.