London along with Ireland will be the new markets where Forevermark, the diamond brand from The De Beers Group of Companies will set foot, this Autumn. Crossworks Manufacturing Ltd. has been appointed as the only licensee partner and will be working with a select number of retailers to expand Forevermark diamonds to the region.

Forevermark CEO Stephen Lussier comments, “London is home to Forevermark’s global headquarters so this is a very important launch for us” The two new markets represent the first market in Western Europe to sell Forevermark diamonds. Lussier further added that Forevermark has grown in its six years of existence, as “ one of the world’s leading diamond brands available in over 1,300 high end retail stores in 29 markets around the world. We are delighted that the UK and Ireland will soon be joining us on this incredible journey.”

Crossworks has been instrumental in launching Forevermark in Australia and Canada and is confident of the brand's success in the new markets. Dylan Dix, Group Executive, Marketing and External Relations says, “We look forward to working with leading retailers to introduce the world’s most carefully selected diamonds here, inspiring them to craft beautiful diamond jewellery that consumers will be proud to own and wear.”

Stephen Lussier adds, “Forevermark provides retailers with the opportunity to differentiate their solitaire product ranges from the price orientated and online competitors and in all global markets has demonstrated the ability to engage consumers, improve margins and address consumer confidence issues around synthetics, treatments, responsible sourcing and integrity in grading.” Forevermark diamonds have been worn by some of the world’s biggest stars including actresses Jennifer Garner and Margot Robbie at the recent 2014 Academy Awards.