Tissot’s new advertising campaign is designed to communicate the brand as an ‘affordable luxury’ underlined with its Swiss connect, reports say. The campaign will run across all markets where Tissot watches are sold, through the year 2014, reports add.

It features the international brand ambassadors of Tissot. It is designed with easy to recognize images to convey the ‘affordable luxury angle, while the logo imparts the association with ‘Swissness’, with its “+” sign (symbol on the Swiss flag and of the various qualities in a Tissot watch), reports add.