Dominion Diamond Corp plans to launch an online sales platform for polished diamonds which have originated in its Canadian mines, reports say. The company believes this initiative could help it gain some understanding into the polished diamond markets, which it drew away from, having sold the Harry Winston jewellery brand to Swatch Group AG last year, reports add.

The website will be a business-to-business platform. Also, the company has undergone some transformation under the guidance of its Chairman and Chief Executive Officer Robert Gannicott. The company bought over BHP Billiton Ltd.’s 80 percent stake in the Ekati mine in Canada and sold the Harry Winston jewellery brand. The Ekati deal also involved Dominion gaining ownership of BHP’s marketing initiative – the CanadaMark trademark, reports say. The company is looking at ‘revitalizing that and may well turn it into a polished-sales platform’, reports suggest. With this, buyers of Dominion’s rough stones could resell some of the diamonds, after they are cut and polished, through the website with the CanadaMark certification.

Plans for the online platform are yet in initial stages, reports say.