Mirari, a leading Indian jewellery brand with stores in the country’s metro cities, has launched its e-commerce portal - www.mirari.com/shop, built as a platform offering contemporary jewellery. The jewellery is designed by Ms. Mira Gulati, the creative head at Mirari.

The brand's online offerings mirror its in-store jewlelery portfolio of catering to consumers of all age groups.

Sharing the excitement of going digital, Mira Gulati expressed, that time being a constraint in today’s busy life of a woman, "www.mirari.com/shop will help our customers to make the purchase at their own time and convenience. They will also have the option to design their own jewellery with us. We want our customers to have maximum choice and flexibility in terms of designs and shopping. “

The online store allows a user to cherry-pick from designs of pendants, rings, ethnic and fancy earrings, traditional and contemporary bangles, bracelets and neckpieces. The designs cater to varied consumer tastes be it fashion driven, fun and flamboyant or the more elegant.

The portal shall tailor its designs to address each client’s personality and unique sense of style. It is committed to offering greater choice, quality and value for money while incorporating international designing standards and best offers.