The Antwerp World Diamond Centre (AWDC) and the Flanders Fashion Institute have joined hands with Diarough/UNI-Design, a leading Antwerp diamond company and A.F.Vandevorst, Antwerp’s reputed fashion house, to promote the creative spirit of Antwerp.

In this endeavour, A.F.Vandevorst has designed a pair of boots incorporating diamonds from Diarough and manufactured by Diarough/Unidesign. This has been created for Business Of Design Week in Hong Kong, a platform which this year has a special focus on Belgium and its creative industries. It is being held between December 2 – 7, 2013. The choice of A.F.Vandevorst and Diarough, both acknowledged leaders in their respected fields, combines two of Antwerp’s most globally respected creative industries, fashion and diamond manufacturing. The boots will be revealed during a high profile event to be attended by the leading members of the international design and media communities. The Belgian hosted Business of Design Week provides a unique opportunity to highlight some of Flanders’ most world famed industries and products.

The idea for the initiative was set up by Flanders Investment and Trade (FIT), the Flemish Government agency charged with promoting international business in Flanders and abroad.