Ghanasingh BE TRUE, a leading jewellery retail entity is celebrating 108 years and has also roped in the festive celebrations of Diwali with the launch of a jewellery collection entitled - El Clásico’. The pieces are designed on the timeless appeal.

Mr. Gautam Ghanasingh, Creative Director of Ghanasingh Be True adds, “We have observed a trend that people prefer buying jewellery during the Diwali season as it is considered auspicious. We would want our clients to invest their money wisely. Hence, a wise decision on our part was to create a collection with a long-term perspective, something that co-existed in value and its design ability. What better way to do this than invest in classics. El Clásico’, is a clear reflection of this thought process. I highly doubt if any women of taste would ever be bored of this collection”. The effort is an inspired collection combining traditional and contemporary elegance. An eclectic mix of earrings, rings, necklace which displays vibrant colors playing a lot with pearls, precious stones, uncut diamonds that adds a contemporary touch to it. There is also a bent towards a vibrant and young collection comprising of diamonds and exotic colored stones like tourmalines, rubies, emeralds and sapphires. The works applied to this include techniques like gold foiling work, invisible setting etc. Also, Burmese rubies, South Sea Pearls, black diamonds, tanzanite, Columbian emeralds, Tahitian Pearls, black onyx, moonstone, uncut diamonds, cabochon emeralds and hammered gold give it a graceful grandeur.

El Clásico’ complements intricacy with effortlessness and has the desired flamboyance. It is a very wearable and vibrant. Each piece is hand crafted and has its own idiosyncratic rudiments.

Ghanasingh Be True has earned a repute for innovation, quality and craftsmanship along with a long standing rich heritage that spans over 108 years. One of the steps towards creating modern history is launching collection based jewellery for today's woman.