Popley Group has launched the new TAG Heuer ‘Shop in Shop’ at Popley & Sons, Bandra. At the occasion, TAG Heuer showcased the new collection of TAG Heuer timepieces. One of the most notable timepieces was the HEUER CARRERA MIKROGRAPH: with an accuracy of 1/100th Second Chronograph, with a mechanical movement, 62 jewels and 396 components, it is a real masterpiece of "Haute Horlogerie Suisse". Available in a rose gold limited edition of 150 timepieces globally, the new HEUER CARRERA MIKROGRAPH 1/100th Second Chronograph is exclusively available at Popley & Sons Bandra Outlet. In addition to the special timepiece, TAG Heuer also showcased the entire collection namely Carrera, Aquaracer Link, Formula 1and Monaco.

Rajiv Popley, Director Popley & Sons says, “We at Popley’s are glad to be a part of the TAG Heuer brand. TAG Heuer collection has always been consistent in alluring designs and has maintained a quintessential standard, and this one of it’ kind masterpiece that is being displayed at Popley Store, is an constant endeavor to ensure that we consistently offer our customers an exclusivity whenever they walk into the store.”

Franck Dardenne - General Manager, Tag Heuer, says, “We are extremely happy to launch this 'Shop in Shop' with Popleys. This is our second store in Mumbai with Mr. Rajiv Popley and we look forward to offering the best of TAG Heuer collections at one of the prime locations in Mumbai.”