JVC has filed a response to a second round of inquiry from the Federal Trade Commission (FTC) on the revisions to the Guides for the Jewelry Industry. The FTC inquired about two subjects: alloys containing less than required minimum amounts of precious metals, and requirements for surface applications of precious metals.

In its response, JVC explained that alloys containing less than required minimum amounts of precious metal should be labeled with the percentage of precious metal in the item. JVC also reiterated its support for a unified and simplified approach to surface applications of precious metals. Also, this approach should apply equally to all such applications of any precious metal, including gold, silver, platinum, palladium and rhodium – including the required disclosure of rhodium plating. JVC submitted additional evidence to support its positions, including consumer perception data and metallurgic testing results.

JVC’s response was cosigned by Jewelers of America, Platinum Guild International USA, Diamond Council of America, Fashion Jewelry & Accessories Trade Association, and The Richline Group. JVC will participate in a Roundtable Discussion in Washington, DC hosted by the FTC on June 19, 2013.