In recognition of Earth Day and the essence of environmental consciousness, Gemesis Diamond Company, the world’s principal distributor of socially responsible, eco-friendly high-quality, lab-created diamonds and jewelry has partnered with Plant-It 2020, a non-profit foundation providing worldwide tree-planting services.

From April 1 onwards for a whole month, Gemesis, will hold celebration of Earth Day, which falls on April 22. In this, every Gemesis.com transaction, generated, will lead to an indigenous tree planted in a non-harvested location.

Gemesis' director of marketing, Martin DeRoy said, “Plant-It 2020's mission aligns with Gemesis’ commitment to eco-friendly, socially responsible principles.” DeRoy continued, “Gemesis is proud to offer diamonds grown in a controlled environment using only modest amounts of energy with little environmental impact.”

Michael Thau, the executive director of Planti-It 2020, said, “We feel our respective brands complement one another and are happy to know that Gemesis offers consumers a new, sustainable, conflict-free choice in diamond jewelry.”

Plant-It 2020 is committed towards proper planting, maintenance and protection of indigenous trees on non-harvested land worldwide.