Forevermark, the diamond brand from the De Beers Group of companies announced its foray into India’s northern city of Amritsar, at a glittering evening at Khurana Jewellery House, a renowned jeweller in North India, with whom Forevermark is associating to begin its North Indian expansion.

At the launch, well-known actor and anchor Mandira Bedi unveiled Forevermark’s exceptional jewellery pieces crafted by Khurana Jewellery House and was joined by other leading models showcasing stunning diamond jewellery pieces.

Sepaking on the brand, Mr.Sachin Jain, Managing Director, Forevermark India, elucidated the promise of every Forevermark diamond – that it is beautiful, rare and responsibly sourced. The identification is inscribed as a Forevermark icon and a unique identification number, in each diamond.

Sachin Jain, added, “We are excited at the prospect of working with our partners, Khurana Jewellery House, as we share a mutual passion for diamonds.” Mr.Pankaj Arora, CEO, Khurana Jewellery House said, “Khurana Jewellery House stands for innovation, craftsmanship, and distinct expertise in diamond jewellery. With this association we are giving our clientele access to unique Forvermark diamonds in exquisite designs and settings. This association with Forevermark will only enhance our customers’ experience.”