Min’s Integrated Marketing Awards, a platform which awards campaigns, programs and innovative people that create exceptional magazine marketing programs, awarded Hearts On Fire with the 2012 min Integrated Marketing Award, reports say. Hearts On Fire Hearts On Fire – the World’s Most Perfectly Cut Diamond®, ran a campaign with Hearst Integrated Media beginning October 2011,in 164 pages across Hearst’s publications, including Cosmopolitan, Elle, Marie Claire, Harper’s Bazaar and more, reports add.

The campaign ads include jewellery pictures, quotes from celebrity fashion icons and Hearts on Fire’s brand ambassadors and a QR code to connect with digital and social components, including videos and content onwww.Heartsonfire.com and Facebook, reports add.