SWAROVSKI GEMS™ recently organized a workshop engaging jewellery retailers of India, in a direct interaction with the brand. The workshop was entitled - Pure Brilliance Swarovski Zirconia. It was an education workshop organized with the objective of educating and creating awareness about the SWAROVSKI GEMS™ brand and its products and value added services amongst the retailers and in turn shaping business opportunities for them. The workshop was organized on Friday, 15th June 2012 at Hotel Grand Bhagwati in Ahmedabad, Gujarat.

Attendees in the workshop included gold and silver jewellery manufacturers, wholesalers, retailers, designers and stone dealers from Mumbai, Ahmedabad, Rajkot, Surat, Junagadh and Gujarat. The jewellers from Gujarat much appreciated this opportunity and expected such workshops to be organized more often in their state.

Rajendra Jain, Managing Director of SWAROVSKI GEMS™India said – “We were here for our very interesting and informative workshop in Gujarat for two major reasons, one to educate and create awareness about our brand and products and second to create business opportunities for the retailers through direct association with our brand and creating a win-win situation for both. The response for this workshop was incredible and very encouraging for us. We expect Gujarat also to be one of our most important markets of India in the near future”.

The workshop included informative presentations and interactive sessions, brand and product films and showcasing innovative jewellery design pieces made with Pure Brilliance Swarovski Zirconia and Swarovski Gemstones.