Tapping an innovative vein in its retail efforts, Fabergé plans to launch an online boutique next month, reports say. The boutique will serve to inform Fabergé clients everything about the luxury brand, spanning its rich history and product portfolio and offer multiple currency transaction facility.

The boutique is being created such to be in sync with themes of Fabergé’s existing retail network, incorporating its signature essence. It is also being made compatible with iPad applications.

The jewellery collections are represented by a hand-painted vibrant illustration to appeal to the Fabergé allure. There will also be an interactive section for clients to experience the brand’s social projects.