Charles & Colvard Ltd. is launching a new brand "Forever Brilliant", for a category of created moissanite that display optical properties that are whiter and brighter, hence the name. The company is the only manufacturer of created moissanite.

To launch the new kind of ‘whiter and brighter’ moissanite, the company has partnered with Serenity Technologies Inc. After the moissanite is selected and polished at Charles & Colvard, it is transformed with Serenity Technologies’ proprietary process. Charles & Colvard notes that its Forever Brilliant stone is of a higher standard that of the Gemological Institute of America’s near-colorless spectrum, up to four color grades whiter.

According to Serenity Technologies, ‘moissanites can easily withstand very high temperatures and its covalent bonding, similar to diamond, allows it to withstand very high pressures, but it does not respond to HPHT treatments in a fashion similar to type IIa (virtually nitrogen-free) diamonds that can become near colorless after such treatments’. As such, Serenity has developed a proprietary process to ‘whiten the moissanite and improve its color and brilliance without any residual negative effects’.