Converting a USB flash-drive into a glam item like jewellery, is one of Swarovski’s recent innovative product offerings. The jeweller has tied up with Axxen, a Korean electronics manufacturer for this venture. The USB Flash drives appear in three colours, with the usage of Swarovski crystals in light rose, aqua marine, and crystal gold. The device can also be inscribed with logos.

The end product is named as the USB Flash Drive Jewelry i-Passion U22. This functions like a regular USB including partition, encryption, PC lock, USB booting, synchronization. An airtight chip allows data protection.