The partnership between a diamond company - Zale Corporation and glamour diva actress and singer Jessica Simpson is producing a new jewellery line. This collection will offer diamond fashion jewellery - rings, earrings, pendants and bracelets, across price points. It will be retailed across Zales stores in the U.S. and Canada from October. The collection is reported to personify who Jessica Simpson is features motifs of butterflies, crosses and some inspired by Simpson's own handwriting.