The jewellery and watch division sales at Moët Hennessy Louis Vuitton (LVMH) contributed in part to the group's total sales to rise by 13 percent to US$14.8 billion in the first half of 2011, reports state. The sale of watches and jewellery combined increased by 30 percent to US$829 million in the said period.

The company attributed this increase to the good demand in all its markets. Its watches and jewellery units include brands – (watches): TAG Heuer, Hublot, Zenith and Dior; and (jewellery collections): Chaumet, Fred and De Beers Diamond Jewellers. Profits from recurring operations at these two units rose 73 percent to US$122 million, while group profits from recurring operations rose 22 percent. The company is projecting an optimistic outlook for the next six months to record good sales.