Indian diamond jewelry manufacturer P & S Jewellery Ltd., is going the multi-level marketing (MLM) route to promote its ‘Tahira’ brand of jewellery. For this it has applied for the Indian Direct Selling Association (IDSA) membership.

Tahira diamond jewellery is essentially targeted at the middle class consumer with price bracket ranging – Rs.8700 to Rs.28,900, with further high-end designs also available. The jewellery carries the International Gemological Institute certification.

P & S Jewellery Ltd. supplies diamond jewellery to leading jewelry retailers, and has production facilities in Mumbai, Bangalore and Surat, and Bangkok, Thailand.