Lili Diamonds plans to showcase its new branding strategy and its novel high-tech diamond cut – Meteor® Cut, as part of its participation at the forthcoming JCK Las Vegas Show. The company is hosting a press conference at the Show on June 5th, providing insights into this new strategy, and an opportunity to see the Meteor® cut and its appeal with jewellery pieces crafted with this diamond cut.

The Meteor® cut embodies the new branding strategy of ‘space’, which has also been interpreted into an online publicity campaign, a new website, company logo, magazine advertisements, corporate video and catalogue production. The diamond cut is a perfectly built decagonal shape, and has evolved as one of Lili’s most prominent signature cuts. The press conference is slated at the South Convention Center, Palm A (3rd Floor), Mandalay Bay, at 4:30PM.

Lili Diamonds is a prominent company trading and producing rough and polished diamonds, and prides in its innovations in diamond designs, including Crisscut®, Crisscut® Cushion, Wondercut®, Meteor® Cut and many more. Recently, it was noted as one of the top 10 diamond brands in the world for 2011, according to a listing provided by United Brands.

To register for the event, one can send the request to: info@lilidiamonds.com