News

Forevermark floats its US launch plans

Has appointed core management team for the same

diamond world news service

Preparations are underway for the De Beers’ diamond brand Forevermark to be launched in the US markets. So far, a core management team has been appointed and Forevermark Diamantaires have been selected and confirmed, reports suggest.

The management team will include Charles Stanley as president of Forevermark U.S. Inc., and a team to under him including Sally Morrison as chief marketing officer; Colby Shergalis as vice president of marketing; Emmy Kondo as director of strategic planning; Lisa Cochin as director of partner relations; and Jamie Cadwell as director of public relations; and Kevin Lane as vice president of sales.

Also, the company intends to have a nationwide distribution of the brand in the US, and is holding meetings with potential U.S. Forevermark retailers. It The authorized Forevermark Jewelers will receive supplies from a select group of U.S. Forevermark Diamantaires which currently include Crossworks, Dali-Alink, Diarough, Eurostar, Julius Klein, Leo Schachter, Pluczenik, Premier Gem, Rosy Blue, Trau, and Venus Jewel – all selected with a view to spreading global strength, knowledge, and experience into the U.S. diamond market and encouraging a increased supply, as reports state.


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