Tanishq, a leading jewellery retail brand from the house of Tata Group plans to organise its ‘Queen of Diamond 2010’ contest, tapping diamond jewellery demand during upcoming festive season. The contest is slated to begin pan-India from October 7th 2010 and is designed on a more grand scale than its previous edition last year. It invites buyers to enter the contest with purchasing of jewellery worth Rs 15,000/- or more at a Tanishq outfit. The contest is inviting with its list of prizes - exquisite diamond jewellery, assured gifts on purchase of Rs. 10,000 and above from Tanishq, an exclusive Tanishq diamond jewellery set worth Rs. 50 lakhs as the bumper prize, prizes worth Rs. 4 lakhs at region level and 38 numbers of prizes each across all Tanishq Boutiques varying from Rs. 5,000 to Rs. 1 lakh. The retailer has designated a total of Rs. 5 crore worth of diamond jewellery to be given away as prizes.

Launching the special contest, Mr. Bhuwan Gaurav, Head – Marketing, Tanishq said, “Keeping in mind the overwhelming response for the “Queen of Diamond” contest last year, this Diwali we propose to introduce this contest in a bigger way. We are extremely delighted and confident that this contest will surely provide the customers with an exciting and remarkable shopping experience and will receive a positive response from our customers across the country.”

Model and actress Dipannita Sharma along with Mr. Bhuwan Gaurav unveiled the bumper prize of the contest.