De Beers held the first of a series of private events it has proposed to host in India, to increase awareness of its Forevermark brand of loose diamonds. The event was held in Chennai in association with diamantaire Steinmetz.

On the occasion, the Forevermark portfolio included a varied range of shapes and sizes of diamonds. Binita Cooper, the Managing Director of Forevermark represented the company at the event. The Indian diamond market is maturing with demand apart from the traditional round, and for sizes from large to small, something which the Forevermark showcasing at Chennai offered.