The Swiss Federal Councillor, Moritz Leuenberger has been invited to open the BaselWorld 2010, the World Watch and Jewellery Show. The event is slated between March 18 to 25, 2010 and is being organised by MCH Swiss Exhibition (Basel) Ltd. The opening ceremony will be performed by Federal Councillor Moritz Leuenberger, Christoph Brutschin (Councillor of the Canton of Basel-Stadt), Jacques J. Duchêne (President of the Exhibitors’ Committee) and René Kamm (CEO of MCH Group).

This year, the event would host 1,915 exhibiting watch and jewellery companies from 45 countries and nearly 100,000 buyers from across the globe. BaselWorld 2010 is Switzerland’s largest trade event, showcasing innovative products and trends. The presence of Federal Councillor Leuenberger emphasises the major importance of the World Watch and Jewellery Show for the Swiss watch industry. Exhibitors presenting products in Basel represent over 90 percent of total exports by the country’s third most important sector.

Some of the participating companies are exhibiting exclusively at BaselWorld, reiterating the importance of the event for the global gem and jewellery industry. With the economy improving across the globe, the overall expectations from the event this year are that it would herald a phase of recovery or upturn for manufacturers and the trade.