Jacob & Co. has introduced a new limited-edition earring collection in collaboration with G-Dragon, a South Korean K-pop artist and founder of the PEACEMINUSONE creative label. The launch marks the latest chapter in the partnership between the luxury jeweller and the pop-culture figure, following previous jewellery and watch releases.
The PEACEMINUSONE earrings feature the brand’s signature daisy motif, a visual symbol closely associated with G-Dragon’s personal label. The design reflects the aesthetic language of the collaboration rather than referencing seasonal fashion trends.
The earrings are offered in two versions. The first is a silver edition crafted in sterling silver with gold accents and set with yellow sapphires, positioned at an accessible luxury price point. The second is a higher-value edition produced in 18-carat white gold, set with pavé white diamonds and fancy yellow diamonds.
According to Jacob & Co., both editions are strictly limited in production, with availability through selected Jacob & Co. channels and online platforms. Pricing varies by version, targeting both entry-level collectors and high-end jewellery buyers.
For the trade, the release highlights the continued convergence of luxury jewellery with global music and pop culture. Collaborations involving internationally recognised K-pop figures are increasingly being used to engage younger consumers while maintaining luxury positioning through precious materials, limited quantities and established jewellery houses.
The launch underscores how celebrity-led creative brands are becoming an active segment within the fine jewellery market, beyond traditional endorsement-based partnerships.
